Baldwin Debuts Hollywood Hills by Erinn V. at CES 2018
BALDWIN® HARDWARE, A LEADING BRAND OF THE HARDWARE & HOME IMPROVEMENT DIVISION OF SPECTRUM BRANDS, DEBUTS HOLLYWOOD HILLS BY ERINN V.; STUNNING NEW COLLECTION DEVELOPED IN COLLABORATION WITH CELEBRITY DESIGNER ERINN VALENCICHNew Hollywood Hills Evolved and Baldwin Enhanced smart lock offerings on Display at CES
MEDIA CONTACT: Sabrina Suarez, 714-573-0899 x. 227; firstname.lastname@example.org
LAS VEGAS —JAN 8, 2018— Baldwin® Hardware, a leading brand of the Hardware & Home Improvement (HHI) division of Spectrum Brands, Inc. (NYSE:SPB), today officially launched its newest collection, Hollywood Hills by Erinn V., developed in collaboration with Celebrity Designer Erinn Valencich. CES visitors will be the first to experience the stunning new collection in its smart lock trim, which will be on display in booth #41018. Called Hollywood Hills Evolved, customers will delight in this gorgeous smart lock that stuns on the front door and integrates seamlessly into the smart home.
“Hollywood Hills by Erinn V. strikes the perfect balance between chic, traditional elegance and clean modernism,” said PJ Rosch, senior brand manager for Baldwin Hardware. “Our team worked tirelessly with Erinn to create a striking collection that easily makes a statement without being overly fussy,”
Working in concert with Baldwin’s industrial design team, Valencich developed a collection that is uniquely Baldwin, with unmatched quality and craftsmanship and also undeniably “Erinn V” with a California-cool vibe. Valencich loves clean, industrial lines and drew inspiration for Hollywood Hills from the linear, stacked geometry found in nautical pieces.
With a tall 24-inch back plate, Hollywood Hills creates immediate interest as a statement piece. The collection has a clean, contemporary look that works well in both traditional and modern applications. It boasts two tubular handlesets; two mortise entrance sets, three knobs, three rosettes, one deadbolt and a variety of cabinet and appliance pulls, and one new cabinet knob. It is available in 18 finishes. Erinn’s personal favorites are polished chrome (260) and vintage brass (033).
“CES provides the perfect backdrop to showcase the Evolved version of Hollywood Hills,” added Rosch. “It represents the best of electronic solutions, and we believe Hollywood Hills Evolved is just that: A gorgeous electronic lock that is as beautiful as it is smart.”
To learn more about Hollywood Hills by Erinn V., visit https://www.baldwinhardware.com/erinn-v-coming-soon.
Baldwin Enhanced for Reserve
Baldwin also unveiled Enhanced, another new collection of smart locks blending timeless Baldwin craftsmanship with advanced technology. It will be offered through the Baldwin Reserve portfolio. With Kevo technology, Baldwin Enhanced allows users to control who enters and leaves the home through a simple smartphone app.
Customers with an existing Baldwin Reserve handleset can easily upgrade to the Enhanced version through an easy-to-install conversion kit, which replaces the internal components and instantly gains access to the home through a smartphone. The exterior door remains unchanged and traditional keys continue to work as needed. Similar to Evolved, Baldwin Enhanced connects through advanced bridge technology allowing users to easily lock and unlock doors from anywhere in the world. It will be available in 15 styles and eight finishes in May.
To learn more about Enhanced, visit www.baldwinhardware.com/Enhanced or see it in person at CES Booth #41018.
Baldwin is part of Hardware and Home Improvement (HHI), a major manufacturer and supplier of residential locksets, residential builders’ hardware and faucets with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister™ and EZSET®. HHI is a leader in its key markets with #1 positions in U.S. residential locksets (Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S. builders’ hardware (National Hardware), and #3 in U.S. retail plumbing (Pfister). Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia.
HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Spectrum Brands is a global, diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware and plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents and auto care products. Spectrum Brands employs over 15,500 employees worldwide and sells to the top 25 global retailers with products in more than one million stores.
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