Baldwin Hardware Announces Collaboration with Celebrity Designer Erinn Valencich
BALDWIN HARDWARE, A LEADING BRAND OF THE HARDWARE & HOME IMPROVEMENT DIVISION OF SPECTRUM BRANDS, ANNOUNCES COLLABORATION WITH CELEBRITY DESIGNER ERINN VALENCICH− Erinn V. Designing New Baldwin Collection−
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LAKE FOREST, CALIF.,—NOV 9, 2017— Baldwin Hardware, a leading brand of the Hardware & Home Improvement (HHI) division of Spectrum Brands Holdings (NYSE:SPB), today announced it is collaborating with Celebrity Designer Erinn Valencich to create a new, modern hardware collection. Valencich is the founder and creative director of Erinn V. Design Group, the award-winning Los Angeles-based boutique design firm. The collection, called Hollywood Hills by Erinn V., will launch in January and be officially unveiled at the Architectural Digest Design Show in March 2018. Members of the Baldwin Design Council received a sneak peek of the collection today during an exclusive event at the Sunset Tower Hotel in Hollywood.
Hollywood Hills by Erinn V. strikes a perfect balance between chic, traditional elegance and clean modernism. Working in concert with Baldwin’s industrial design team, Valencich developed a collection that is uniquely Baldwin, with unmatched quality and craftsmanship. It is also undeniably “Erinn V.” with a California-cool vibe.
“Working with Baldwin Hardware’s team on this collaboration was an amazing experience. The team’s professional creativity and energy fostered a brilliant environment to collaborate,” said Valencich. “We felt it was important to design a collection that feels fresh, yet timeless. Especially for something as permanent as hardware. I’m confident we accomplished our goal, and I can’t wait to unveil the final collection in January.”
Valencich’s work can best be described as Modern Classic with a fresh, yet timeless design. She strikes a balance between traditional and modern with statement-making pieces that leave a lasting first impression. She loves the linear, stacked geometry found in nautical pieces, as well as clean, industrial lines.
“Hollywood Hills by Erinn V. for Baldwin Hardware is destined to become an iconic, coveted design,” said PJ Rosch, senior brand manager of Baldwin Hardware. “Erinn infuses a fresh, California-cool vibe clearly evident in this gorgeous new collection featuring handlesets, knobs, rosettes and cabinet pulls.”
To learn more about Hollywood Hills by Erinn V. and to be notified when the collection is available, please visit www.baldwinhardware.com/xxxx.
Baldwin is part of Hardware and Home Improvement (HHI), a major manufacturer and supplier of residential locksets, residential builders’ hardware and faucets with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister™ and EZSET®. HHI is a leader in its key markets with #1 positions in U.S. residential locksets (Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S. builders’ hardware (National Hardware), and #3 in U.S. retail plumbing (Pfister). Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia.
HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Spectrum Brands is a global, diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware and plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents and auto care products. Spectrum Brands employs over 15,500 employees worldwide and sells to the top 25 global retailers with products in more than one million stores.
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