Baldwin Launches Sleek, New Santa Monicaâ„¢ Collection



Baldwin Stuns with Bold, Sophisticated Addition to Best-Selling Estate Portfolio


MEDIA CONTACT: Sabrina Suarez, 714-573-0899 x. 227 

NEW YORK—March 20, 2014— Baldwin Hardware, a leading brand of the Hardware & Home Improvement (HHI) division of Spectrum Brands Holdings (NYSE:SPB), today announced the launch of its contemporary Santa Monica collection. The new line represents a striking addition to the Estate portfolio, which allows customers to create their own signature look with unparalleled elegance and unrivaled quality. Developed exclusively by Baldwin’s renowned in-house team of designers, Santa Monica puts a visual emphasis on vertical and horizontal lines, with a focus on pure geometry without sacrificing comfort. 

 “We are very proud to introduce this distinctive offering, as more and more consumers are gravitating toward clean, contemporary styles,” said PJ Rosch, brand manager for Baldwin Hardware. “Santa Monica is a true embodiment of Baldwin sophistication, ideal for those seeking cutting-edge hardware that combines high-quality craftsmanship with modern design. With its clean lines and pure forms, Santa Monica represents a stunning new addition to our most prestigious product portfolio.”

Distinctively Baldwin

Baldwin makes a bold statement with Santa Monica’s simplicity and clarity of form. Each piece of the collection boasts Baldwin’s signature quality and craftsmanship, fashioned from solid brass and available in 20 different finishes. The brand’s heritage of impeccable quality, dedication to detail and fine artistry shine through in the eye-catching luxury line created by Baldwin’s masters of high-end hardware.

Collection Details

Featuring effortless function and flawless design, Santa Monica includes an array of products to suit a variety of applications. Launching in all Estate finishes with new, contemporary styles and solid forged brass construction, the collection is available in the following:

  • Handlesets—Mortise and Multi-Point handlesets are available, with one new style added.
  • Levers—Four new lever styles are introduced, plus one converted from stainless steel.
  • Deadbolt—One new square deadbolt is unveiled, with single and double configurations.
  • Finishes—Santa Monica products are available in all 20 Estate finishes.

Baldwin Hardware’s rich heritage of design, craftsmanship and quality continues to propel the brand to the forefront of designers’, architects’ and consumers’ minds. With an unapologetic nod to luxury, Baldwin offers an extensive selection of styles and finishes to satisfy the needs of every customer.

For more information about Baldwin and the Santa Monica collection, visit



Baldwin is part of Hardware and Home Improvement (HHI), a major manufacturer and supplier of residential locksets, residential builders’ hardware and faucets with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Stanley®, FANAL®, Pfister™ and EZSET®. HHI is a leader in its key markets with #1 positions in U.S. residential locksets (Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S. builders’ hardware (Stanley-National Hardware), #2 in Mexico residential hardware (Fanal), and #3 in U.S. retail plumbing (Pfister).  Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia. 


HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB).  Spectrum Brands is a global, diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware and faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Spectrum Brands employs over 13,500 employees worldwide and sells to the top 25 global retailers with products in more than one million stores.

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